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The only program combining expert-led courses with a real-world revenue management simulator Imagine stepping into your next role with the confidence and skills to drive revenue, optimize pricing, and make data-driven decisions, because you’ve already done it in a real-world simulator. This Learning Path is designed for ambitious hospitality professionals who want more than just…
Why memberships stand out Exclusive experiential simulators Get ongoing access to new, real-world scenario simulators – practice decision-making and problem-solving in situations you’ll actually face at work. Always up-to-date Receive regular updates on the latest industry trends, technology, and best practices. No more outdated theory, just what’s working now. Practical tools, delivered monthly Unlock new…
Attract the right guests, personalize offers, and maximize revenue with real-world segmentation tools Move beyond generic pricing and promotions, learn to identify, evaluate, and target your most valuable guest segments. This course gives you the skills and tools to personalize offers, boost conversion rates, and drive higher revenue through data-driven segmentation. What you’ll practice (experiential…
Last Updated: April 8, 2025
1. Introduction
This Privacy Policy explains how Hotel’s Future, operated and managed by Zdenek Kures, a self-employed freelancer (“we,” “us,” or “our”), collects, uses, shares, and protects your personal information when you visit our website, use our mobile application, or interact with our services, including our membership platform offering hospitality industry courses and resources. This policy applies to all users of our services, regardless of membership tier (Explorer or Innovator).
By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.
2. Data Controller
For the purposes of applicable data protection laws, including the European Union General Data Protection Regulation (GDPR), Hotel’s Future is the data controller responsible for your personal information.
3. Personal Information We Collect
3.1 Information You Provide to Us
3.2 Information Collected Automatically
3.3 Information from Third Parties
4. How We Use Your Information
We use your personal information for the following purposes:
4.1 Providing and Improving Our Services
4.2 Communications
4.3 Marketing and Promotion
4.4 Legal Compliance and Protection
5. Legal Basis for Processing (GDPR)
For users in the European Economic Area (EEA), we process your personal information based on one or more of the following legal bases:
6. Data Sharing and Disclosure
6.1 Service Providers
We share information with third-party service providers who perform services on our behalf, including:
These providers are contractually bound to use personal information only as necessary to provide services to us and in accordance with this Privacy Policy.
6.2 Business Transfers
If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your personal information.
6.3 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose information when we believe disclosure is necessary to protect our rights, prevent fraud, or ensure the safety of our users.
6.4 With Your Consent
We may share your information in other contexts with your consent.
7. International Data Transfers
Hotel’s Future operates globally, which means your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.
When we transfer personal information from the EEA, UK, or Switzerland to countries not deemed to provide an adequate level of data protection, we use appropriate safeguards such as:
8. Cookies and Similar Technologies
8.1 Types of Cookies We Use
8.2 Cookie Management
You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. However, if you block certain cookies, you may not be able to use all features of our platform.
To manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and related consents, we use the consent tool “Real Cookie Banner”. Details on how “Real Cookie Banner” works can be found at https://devowl.io/rcb/data-processing/. The legal basis for the processing of personal data in this context are Art. 6 (1) (c) GDPR and Art. 6 (1) (f) GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents. The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we will not be able to manage your consents.
8.3 Do Not Track
Some browsers have “Do Not Track” features. Our platform does not currently respond to Do Not Track signals.
9. Your Rights and Choices
9.1 GDPR Rights
If you are in the EEA, UK, or Switzerland, you have the following rights regarding your personal information:
9.2 California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
9.3 How to Exercise Your Rights
To exercise your data protection rights, please email us at hello@hotelsfuture.com or use the privacy controls in your account settings. We will respond to your request within the timeframe required by applicable law (generally 30 days under GDPR).
10. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
11. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:
When we no longer need personal information, we securely delete or anonymize it.
12. Children’s Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us at hello@hotelsfuture.com, and we will take steps to delete such information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically.
For material changes, we will provide appropriate notice (such as email notification or a prominent notice on our platform) prior to the changes becoming effective.
14. Contact Information
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Hotel’s Future
Operated and managed by: Zdenek Kures
VAT Number: CZ8912040841
Email: hello@hotelsfuture.com
Address: Zizkova 1129, 252 62, Horomerice, Czechia
You have the right to lodge a complaint with your local data protection authority if you believe our processing of your personal information violates applicable law.
Last update: April 8, 2025
Welcome to Hotel’s Future! These Terms of Service (“Terms”) constitute a legally binding agreement between you and Hotel’s Future (referred to as “Hotel’s Future,” “we,” “us,” or “our”) governing your access to and use of our website, mobile applications, and services (collectively, the “Platform”).
By registering for an account, accessing, or using our Platform, you agree to be bound by these Terms and our Privacy Policy, which is incorporated by reference. Hotel’s Future is operated and managed by Zdenek Kures, a self-employed freelancer. If you do not agree to these Terms, you must not access or use our Platform.
We may modify these Terms at any time by posting revised Terms on the Platform. The revised Terms will become effective immediately for new users and 30 days after posting for existing users. Your continued use of the Platform after the effective date constitutes acceptance of the modified Terms. If a material change is made, we will provide reasonable notice via email or through the Platform.
To access certain features, you must create an account. You agree to provide accurate, current, and complete information during registration and to update such information to keep it accurate, current, and complete.
You are responsible for safeguarding your password and for all activities that occur under your account. Notify us immediately at hello@hotelsfuture.com if you suspect any unauthorized use of your account.
You must be at least 18 years old to create an account. If you are under 18 but at least 16 years old, you may use the Platform only with the involvement and consent of a parent or legal guardian.
Each user may maintain only one active account. Multiple accounts owned by the same user may be terminated without notice.
We offer two membership tiers:
Paid memberships are billed in advance on a monthly basis and will automatically renew until canceled. You authorize us to charge your payment method for all fees incurred.
We may offer free trials to new subscribers. Unless you cancel before the trial ends, we will automatically charge your payment method for the first subscription period at the then-current rate.
We reserve the right to adjust pricing for our subscriptions. Any price changes will be communicated to you at least 30 days in advance and will take effect at the start of the next billing period.
In addition to subscription memberships, we offer individual courses and Learning Paths for one-time purchase. Course and Learning Path prices are displayed on the respective pages and may vary based on content, length, and instructor.
When you purchase an individual course or a Learning Path:
For Courses and Learning Paths
For EU Customers:
By purchasing a Course or a Learning Path, you expressly consent to immediate access to digital content and acknowledge that your right of withdrawal is limited as described above.
For US and International Customers:
Our refund policy is part of these Terms of Service and is clearly displayed during the checkout process. By completing your purchase, you acknowledge and agree to the conditions for refunds as described above, including that refunds are only available in Tips (loyalty points), subject to the stated time and usage limits, and that no cash refunds will be provided.
Digital Membership Cancellation and Refunds
For EU Customers:
By subscribing to a Memberships, you expressly consent to immediate access to digital content and acknowledge that your right of withdrawal is limited as described above.
For US and International Customers:
Our refund policy is part of these Terms of Service and is clearly displayed during the checkout process. By completing your purchase, you acknowledge and agree to the conditions for refunds as described above, including that refunds are only available in Tips (loyalty points), subject to the stated time and usage limits, and that no cash refunds will be provided.
We reserve the right to deny any refund (including Refunds in Tips), revoke awarded Tips (including cashback), and/or terminate or suspend your account if we suspect abuse of the refund, cashback, or loyalty program policies. Abuse includes, but is not limited to, repeated refund requests, excessive consumption of content prior to refund, fraudulent activity, or any other suspicious or manipulative behavior.
Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable license to access and use the Platform for your personal, non-commercial educational purposes.
Your subscription provides access to Content for the duration of your active membership. We do not guarantee lifetime access to any Content. If your subscription ends, your access to subscription-only Content will terminate.
We reserve the right to remove or modify Content at any time for any reason. While we strive to maintain all Content, we do not guarantee that any specific Content will remain available indefinitely.
You may not:
The Learn&Earn program allows users to earn “Tips” by engaging with the Platform. Tips can be redeemed for discounts on subscriptions or individual courses and other benefits as described in our Learn&Earn Program Rules.
Tips are earned through specified activities, including course completion, forum participation, and referrals. Earning rates may change with notice.
Tips can be redeemed for benefits specified in our program materials. Redemption values may change with notice.
Tips do not expire after being earned unless otherwise specified. Tips are forfeited upon account termination or prolonged inactivity (6+ months).
We reserve the right to modify or terminate the Learn&Earn program at any time with 30 days’ notice. In case of program termination, you will have 90 days to redeem accumulated Tips.
Tips may be issued as refunds in accordance with our Refund Policy (see Section 5.10). Tips issued as refunds are subject to the same terms and conditions as other Tips, including expiration, non-transferability, and forfeiture upon account termination or prolonged inactivity. Tips issued as refunds cannot be exchanged for cash or transferred to another user.
We reserve the right to deny any refund (including Refunds in Tips), revoke awarded Tips (including cashback), and/or terminate or suspend your account if we suspect abuse of the refund, cashback, or loyalty program policies. Abuse includes, but is not limited to, repeated refund requests, excessive consumption of content prior to refund, fraudulent activity, or any other suspicious or manipulative behavior.
By submitting User Content, you grant Hotel’s Future a worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform your User Content in connection with the Platform and our business operations.
“User Content” means any content you submit to the Platform, including profile information, comments, questions, reviews, and forum posts.
By submitting User Content, you grant Hotel’s Future a worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform your User Content in connection with the Platform and our business operations.
You represent and warrant that:
You may not post User Content that:
We do not review all User Content before it is posted. We reserve the right to remove any User Content for any reason without notice. We are not responsible for any User Content posted by users.
All Content on the Platform, excluding User Content and certain Instructor Content, is owned by Hotel’s Future or its licensors and is protected by copyright, trademark, and other intellectual property laws.
Hotel’s Future, the Hotel’s Future logo, and all related names, logos, product and service names, designs, and slogans are trademarks of Hotel’s Future or its affiliates. You may not use such marks without our prior written permission.
If you believe that any Content on the Platform infringes your copyright, please contact us at hello@hotelsfuture.com with the following information:
The Platform may contain links to third-party websites or resources. We provide these links only as a convenience and are not responsible for the content, products, or services on or available from those websites.
Certain Content on the Platform may be provided by third parties. We do not endorse or guarantee the accuracy of such Content and are not responsible for any third-party Content.
You may terminate your account at any time by following the instructions on the Platform. Upon termination, your right to access subscription content ceases.
We may suspend or terminate your access to the Platform, without notice or liability, for any reason, including if we believe you have violated these Terms.
We reserve the right to deny refunds, revoke Tips, and/or terminate accounts in cases of suspected abuse of the refund, cashback, or loyalty program policies.
Upon termination:
THE PLATFORM AND ALL CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, SUITABILITY FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
We do not guarantee the accuracy, completeness, or usefulness of any Content. Any reliance you place on such Content is strictly at your own risk.
We do not warrant that the Platform will be uninterrupted, timely, secure, or error-free, or that defects will be corrected.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, HOTEL’S FUTURE AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION, LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM:
IN NO EVENT SHALL HOTEL’S FUTURE’S TOTAL LIABILITY TO YOU FOR ALL CLAIMS EXCEED THE AMOUNT PAID BY YOU TO HOTEL’S FUTURE DURING THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO THE LIABILITY.
Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for certain types of damages. Accordingly, some of the above limitations may not apply to you.
You agree to defend, indemnify, and hold harmless Hotel’s Future and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable attorneys’ fees, arising out of or in any way connected with your access to or use of the Platform, your violation of these Terms, or your violation of any rights of another.
These Terms shall be governed by and construed in accordance with the laws of [Jurisdiction], without regard to its conflict of law provisions.
Any dispute arising from these Terms shall be resolved through binding arbitration conducted by the International Chamber of Commerce International Court of Arbitration under its rules. The arbitration shall take place in Prague, Czechia, and judgment on the award may be entered in any court of competent jurisdiction
YOU AND HOTEL’S FUTURE AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.
Nothing in these Terms will prevent either party from seeking injunctive or other equitable relief from the courts for matters related to data security, intellectual property, or unauthorized access to the Platform.
These Terms, together with the Privacy Policy and any other legal notices published by Hotel’s Future on the Platform, constitute the entire agreement between you and Hotel’s Future concerning the Platform.
If any provision of these Terms is found to be unenforceable, that provision shall be enforced to the maximum extent possible, and the remaining provisions shall remain in full force and effect.
Our failure to enforce any right or provision of these Terms will not be considered a waiver of such right or provision.
You may not assign or transfer these Terms without Hotel’s Future’s prior written consent. Hotel’s Future may assign or transfer these Terms without restriction.
We will not be liable for any failure or delay in performance resulting from causes beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemic, war, terrorism, riots, civil unrest, government action, labor disputes, or Internet service disruptions.
Hotel’s Future
Operated and managed by: Zdenek Kures
VAT Number: CZ8912040841
Email: hello@hotelsfuture.com
Address: Zizkova 1129, 252 62, Horomerice, Czechia
You have the right to lodge a complaint with your local data protection authority if you believe our processing of your personal information violates applicable law.