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Last Updated: April 8, 2025

1. Introduction

Welcome to Hotel’s Future! These Terms of Service (“Terms”) constitute a legally binding agreement between you and Hotel’s Future (referred to as “Hotel’s Future,” “we,” “us,” or “our”) governing your access to and use of our website, mobile applications, and services (collectively, the “Platform”).

1.1 Acceptance of terms

By registering for an account, accessing, or using our Platform, you agree to be bound by these Terms and our Privacy Policy, which is incorporated by reference. Hotel’s Future is operated and managed by Zdenek Kures, a self-employed freelancer. If you do not agree to these Terms, you must not access or use our Platform.

2. Definitions

• “Content” means all text, information, data, materials, images, videos, audio, and other content available on or through the Platform.
• “Instructor Content” means Content created, uploaded, or provided by industry experts and instructors.
• “User” means any individual who accesses or uses the Platform, whether registered or not.
• “Membership” means digital subscription-based access to our Platform at different tiers.
• “Tips” means the points earned through our Learn&Earn loyalty program.

3. Changes to Terms

We may modify these Terms at any time by posting revised Terms on the Platform. The revised Terms will become effective immediately for new users and 30 days after posting for existing users. Your continued use of the Platform after the effective date constitutes acceptance of the modified Terms. If a material change is made, we will provide reasonable notice via email or through the Platform.

4. Account Registration and Eligibility

4.1 Account Creation

To access certain features, you must create an account. You agree to provide accurate, current, and complete information during registration and to update such information to keep it accurate, current, and complete.

4.2 Account Security

You are responsible for safeguarding your password and for all activities that occur under your account. Notify us immediately at hello@hotelsfuture.com if you suspect any unauthorized use of your account.

4.3 Age Requirements

You must be at least 18 years old to create an account. If you are under 18 but at least 16 years old, you may use the Platform only with the involvement and consent of a parent or legal guardian.

4.4 One Account Per User

Each user may maintain only one active account. Multiple accounts owned by the same user may be terminated without notice.

5. Memberships, Individual Courses, and Payment Terms

5.1 Membership Tiers

We offer two membership tiers:

• Explorer (Free): Basic access to selected content and features
• Innovator ($49/month): Enhanced access to premium content and features

5.2 Subscription and Billing

Paid memberships are billed in advance on a monthly basis and will automatically renew until canceled. You authorize us to charge your payment method for all fees incurred.

5.3 Free Trials

We may offer free trials to new subscribers. Unless you cancel before the trial ends, we will automatically charge your payment method for the first subscription period at the then-current rate.

5.4 Digital Membership Cancellation and Refunds

• By subscribing to our digital membership, you expressly consent to immediate access to digital content
• In accordance with this immediate access, all membership payments are final and non-refundable
• You may cancel your subscription at any time through your account settings
• Cancellation will stop future billing but your access will continue until the end of your current paid period
• No refunds will be issued for partial billing periods

5.5 Price Changes

We reserve the right to adjust pricing for our subscriptions. Any price changes will be communicated to you at least 30 days in advance and will take effect at the start of the next billing period.

5.6 Individual Course Purchases

In addition to subscription memberships, we offer individual courses for one-time purchase. Course prices are displayed on the respective course pages and may vary based on content, length, and instructor.

5.7 Course Access

When you purchase an individual course:

• You receive access to that specific course content for the period specified on the course page
• Access is limited to the registered account holder only
• Access rights are non-transferable and non-assignable

5.8 Course Pricing and Payment

• All course prices are displayed in USD (United States Dollar) and are inclusive of applicable taxes
• Payment is required in full at the time of purchase
• We accept major credit cards and other payment methods as indicated during checkout
• Price changes will not affect courses already purchased

5.9 Digital Products and Refund Policy

For all customers: 

• Our digital products (courses and materials) are non-refundable once access has been granted
• By completing your purchase, you acknowledge and agree that:
  • You will have immediate access to digital content
  • Due to the nature of digital products, all sales are final
  • No refunds will be provided except where required by applicable law

For EU Customers:

• In accordance with EU Consumer Rights Directive (2011/83/EU), you expressly consent to immediate access to digital content and acknowledge that you will lose your right of withdrawal once access begins
• This consent will be recorded during the checkout process as required by EU law

For US and International Customers:

• This “no refund” policy is part of our Terms of Service that you agree to during purchase
• We clearly display this policy during the checkout process before payment is completed

5.10 Relationship with Memberships

• Individual course purchases are separate from membership subscriptions
• Purchasing a course does not grant membership benefits beyond that specific course
• If you purchase a membership that includes courses you’ve already bought individually, no refund or credit will be provided for the individual purchase

5.11 Payment Processing

• We use third-party payment processors to handle all financial transactions
• By making a purchase, you agree to the terms and conditions of these payment processors
• We do not store full credit card information on our servers

5.12 Subscription Disclaimers

• No guarantee of specific outcomes or results from using our Platform
• Content availability may change over time
• Features may be added, modified, or removed during your subscription period

5.13 Promotions, Discounts, and Special Offers

5.13.1 Promotion Eligibility

• Promotional offers, discount codes, and special pricing are available only to eligible users as specified in the promotion terms
• We reserve the right to determine eligibility for any promotion at our sole discretion
• Promotions are typically limited to one per user/account unless otherwise specified

5.13.2 Promotion Validity and Redemption

• All promotions have a specified validity period and expiration date
• Promotional codes must be applied at the time of purchase/subscription and cannot be applied retroactively
• We are not responsible for lost, stolen, or expired promotional codes

5.13.3 Promotion Restrictions

• Promotions cannot be combined with other offers unless explicitly permitted
• Promotions cannot be exchanged for cash or monetary credit
• Promotions may not be applicable to all courses or membership tiers
• Promotional discounts apply only to the initial subscription period unless otherwise specified

5.13.4 Modification and Cancellation

• We reserve the right to modify, extend, or terminate any promotion at any time
• In case of suspected fraud or technical issues, we may invalidate specific promotional codes or entire promotions
• We may revoke promotional benefits if obtained through unauthorized means or in violation of these Terms

6. Content and Platform License

6.1 Platform License

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable license to access and use the Platform for your personal, non-commercial educational purposes.

6.2 Content Access and Lifetime Access

Your subscription provides access to Content for the duration of your active membership. We do not guarantee lifetime access to any Content. If your subscription ends, your access to subscription-only Content will terminate.

6.3 Content Availability

We reserve the right to remove or modify Content at any time for any reason. While we strive to maintain all Content, we do not guarantee that any specific Content will remain available indefinitely.

6.4 Restrictions

You may not:

• Copy, reproduce, distribute, publicly display, or create derivative works from Platform Content
• Use the Platform or Content for any commercial purpose
• Transfer your account or subscription to another person
• Use the Platform to store or transmit malicious code or conduct illegal activities
• Attempt to decompile, reverse engineer, or disassemble any portion of the Platform
• Circumvent or disable any security or technological features of the Platform

7. Learn&Earn Loyalty Program

7.1 Program Overview

The Learn&Earn program allows users to earn “Tips” by engaging with the Platform. Tips can be redeemed for discounts on subscriptions or individual courses and other benefits as described in our Learn&Earn Program Rules.

7.2 Earning Tips

Tips are earned through specified activities, including course completion, forum participation, and referrals. Earning rates may change with notice.

7.3 Redeeming Tips

Tips can be redeemed for benefits specified in our program materials. Redemption values may change with notice.

7.4 Expiration and Forfeiture

Tips do not expire after being earned unless otherwise specified. Tips are forfeited upon account termination or prolonged inactivity (6+ months).

7.5 Program Changes

We reserve the right to modify or terminate the Learn&Earn program at any time with 30 days’ notice. In case of program termination, you will have 90 days to redeem accumulated Tips.

8. User Content and Conduct

8.1 User Content

“User Content” means any content you submit to the Platform, including profile information, comments, questions, reviews, and forum posts.

8.2 License to User Content

By submitting User Content, you grant Hotel’s Future a worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform your User Content in connection with the Platform and our business operations.

8.3 User Content Representations

You represent and warrant that:

• You own or have the necessary rights to your User Content
• Your User Content does not infringe on the intellectual property or other rights of any third party
• Your User Content complies with these Terms and all applicable laws

8.4 Prohibited Content

You may not post User Content that:

• Is unlawful, harmful, threatening, abusive, harassing, defamatory, or invasive of privacy
• Contains hate speech, discrimination, or explicit content
• Infringes on intellectual property rights
• Contains unsolicited promotional materials or spam
• Impersonates any person or entity
• Contains software viruses or malicious code

8.5 Content Monitoring

We do not review all User Content before it is posted. We reserve the right to remove any User Content for any reason without notice. We are not responsible for any User Content posted by users.

9. Intellectual Property Rights

9.1 Hotel’s Future Content

All Content on the Platform, excluding User Content and certain Instructor Content, is owned by Hotel’s Future or its licensors and is protected by copyright, trademark, and other intellectual property laws.

9.2 Trademarks

Hotel’s Future, the Hotel’s Future logo, and all related names, logos, product and service names, designs, and slogans are trademarks of Hotel’s Future or its affiliates. You may not use such marks without our prior written permission.

9.3 Copyright Infringement

If you believe that any Content on the Platform infringes your copyright, please contact us at copyright@hotelsfuture.com with the following information:

• Identification of the copyrighted work claimed to be infringed
• Identification of the allegedly infringing material
• Your contact information
• A statement of your good faith belief that the material is not authorized
• A statement, under penalty of perjury, that the information is accurate and you are authorized to act on behalf of the copyright owner

10. Third-Party Links and Content

10.1 Third-Party Links

The Platform may contain links to third-party websites or resources. We provide these links only as a convenience and are not responsible for the content, products, or services on or available from those websites.

10.2 Third-Party Content

Certain Content on the Platform may be provided by third parties. We do not endorse or guarantee the accuracy of such Content and are not responsible for any third-party Content.

11. Termination

11.1 Termination by You

You may terminate your account at any time by following the instructions on the Platform. Upon termination, your right to access subscription content ceases.

11.2 Termination by Us

We may suspend or terminate your access to the Platform, without notice or liability, for any reason, including if we believe you have violated these Terms.

11.3 Effect of Termination

Upon termination:

• Your access to subscription content will end
• Any outstanding payment obligations will remain
• Sections that by their nature should survive termination will continue in effect

12. Disclaimers

12.1 Platform Disclaimer

THE PLATFORM AND ALL CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, SUITABILITY FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

12.2 Content Disclaimer

We do not guarantee the accuracy, completeness, or usefulness of any Content. Any reliance you place on such Content is strictly at your own risk.

12.3 Platform Operation

We do not warrant that the Platform will be uninterrupted, timely, secure, or error-free, or that defects will be corrected.

13. Limitation of Liability

13.1 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, HOTEL’S FUTURE AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION, LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM:

• YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE PLATFORM
• ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE PLATFORM
• ANY CONTENT OBTAINED FROM THE PLATFORM
• UNAUTHORIZED ACCESS, USE, OR ALTERATION OF YOUR TRANSMISSIONS OR CONTENT

13.2 Cap on Liability

IN NO EVENT SHALL HOTEL’S FUTURE’S TOTAL LIABILITY TO YOU FOR ALL CLAIMS EXCEED THE AMOUNT PAID BY YOU TO HOTEL’S FUTURE DURING THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO THE LIABILITY.

13.3 Exclusions

Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for certain types of damages. Accordingly, some of the above limitations may not apply to you.

14. Indemnification

You agree to defend, indemnify, and hold harmless Hotel’s Future and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable attorneys’ fees, arising out of or in any way connected with your access to or use of the Platform, your violation of these Terms, or your violation of any rights of another.

15. Dispute Resolution

15.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of [Jurisdiction], without regard to its conflict of law provisions.

15.2 Mandatory Arbitration

Any dispute arising from these Terms shall be resolved through binding arbitration conducted by the International Chamber of Commerce International Court of Arbitration under its rules. The arbitration shall take place in Prague, Czechia, and judgment on the award may be entered in any court of competent jurisdiction

15.3 Class Action Waiver

YOU AND HOTEL’S FUTURE AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.

15.4 Exceptions

Nothing in these Terms will prevent either party from seeking injunctive or other equitable relief from the courts for matters related to data security, intellectual property, or unauthorized access to the Platform.

16. General Provisions

16.1 Entire Agreement

These Terms, together with the Privacy Policy and any other legal notices published by Hotel’s Future on the Platform, constitute the entire agreement between you and Hotel’s Future concerning the Platform.

16.2 Severability

If any provision of these Terms is found to be unenforceable, that provision shall be enforced to the maximum extent possible, and the remaining provisions shall remain in full force and effect.

16.3 No Waiver

Our failure to enforce any right or provision of these Terms will not be considered a waiver of such right or provision.

16.4 Assignment

You may not assign or transfer these Terms without Hotel’s Future’s prior written consent. Hotel’s Future may assign or transfer these Terms without restriction.

16.5 Force Majeure

We will not be liable for any failure or delay in performance resulting from causes beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemic, war, terrorism, riots, civil unrest, government action, labor disputes, or Internet service disruptions.

17. Contact Information

If you have any questions about these Terms, please contact us at:

Hotel’s Future
Operated and managed by: Zdenek Kures
VAT Number:  CZ8912040841
Email: hello@hotelsfuture.com
Address: Zizkova 1129, 252 62, Horomerice, Czechia

Effective Date: April 8, 2025

The following sections shall survive the expiration or termination of these Terms: Sections 5.9 (Digital Products and Refund Policy), 6 (Content and Platform License), 8.2 (License to User Content), 9 (Intellectual Property Rights), 12 (Disclaimers), 13 (Limitation of Liability), 14 (Indemnification), 15 (Dispute Resolution), and 16 (General Provisions).

Last Updated: April 8, 2025

1. Introduction

This Privacy Policy explains how Hotel’s Future, operated and managed by Zdenek Kures, a self-employed freelancer (“we,” “us,” or “our”), collects, uses, shares, and protects your personal information when you visit our website, use our mobile application, or interact with our services, including our membership platform offering hospitality industry courses and resources. This policy applies to all users of our services, regardless of membership tier (Explorer or Innovator).

By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

2. Data Controller

For the purposes of applicable data protection laws, including the European Union General Data Protection Regulation (GDPR), Hotel’s Future is the data controller responsible for your personal information.

3. Personal Information We Collect

3.1 Information You Provide to Us

• Account and Profile Information: When you register, subscribe, or modify your account, we collect data including your name, email address, password, profile photo, professional information, hospitality sector, job title, and preferences.
• Subscription and Payment Data: When you subscribe to our paid membership tiers, we collect payment information, billing details, subscription history, and transaction records.
• Learning Activity: We collect data about your course enrollments, progress, completion status, certifications earned, quiz results, assignments, and engagement with learning materials.
• Learn&Earn Program Data: We track participation in our loyalty program, including “Tips” earned, redemption history, eligible activities completed, and reward preferences.
• Communications: When you contact us, participate in surveys, or engage with our support team, we collect the content of those communications and associated metadata.

3.2 Information Collected Automatically

• Usage Data: We automatically collect information about your interactions with our platform, including:
  Pages and courses viewed
  Time spent on pages and features
  Click patterns and navigation paths
  Search queries
  Frequency and duration of visits
• Device Information: We collect technical data about your device, including:
  IP address
  Browser type and version
  Operating system
  Device identifiers
  Connection information
  Time zone settings
• Cookies and Similar Technologies: We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing behavior and preferences. For more information, please see Section 8 (Cookies and Similar Technologies).

3.3 Information from Third Parties

• Social Media Integration: If you choose to link your account with social media platforms, we may receive information from those platforms in accordance with their privacy policies.
• Payment Processors: We receive transaction confirmation and limited payment details from payment processors.
• Partners and Integrations: We may receive information from hospitality industry partners or third-party service providers that integrate with our platform.

4. How We Use Your Information

We use your personal information for the following purposes:

4.1 Providing and Improving Our Services

• Delivering access to membership features based on your tier (Explorer, Innovator, or Visionary)
• Processing payments and managing subscriptions
• Administering the Learn&Earn loyalty program
• Customizing content recommendations and learning paths
• Analyzing usage patterns to improve platform design and functionality
• Troubleshooting technical issues

4.2 Communications

• Sending essential communications about your account, subscriptions, or transactions
• Delivering educational content, newsletters, and updates on industry trends (with opt-out options)
• Notifying you about Learn&Earn opportunities and rewards
• Providing customer support and responding to inquiries
• Distributing administrative notices, policy updates, and security alerts

4.3 Marketing and Promotion

• Sending promotional communications about new courses, special offers, or events (subject to your consent where required)
• Conducting market research and feedback collection
• Managing and optimizing marketing campaigns

4.4 Legal Compliance and Protection

• Complying with legal obligations and industry regulations
• Establishing, exercising, or defending legal claims
• Protecting against fraudulent, unauthorized, or illegal activity
• Enforcing our Terms of Service and other agreements

5. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we process your personal information based on one or more of the following legal bases:

• Performance of Contract: Processing necessary to provide services under our Terms of Service or other agreements with you, including delivering course content and managing your membership.
• Legitimate Interests: Processing necessary for our legitimate interests, provided those interests aren’t overridden by your rights and freedoms. This includes improving our services, ensuring security, preventing fraud, and marketing related offerings.
• Legal Obligation: Processing necessary to comply with applicable laws, regulations, or legal proceedings.
• Consent: Processing based on your specific consent, such as for certain types of marketing communications or cookie usage. You can withdraw consent at any time.

6. Data Sharing and Disclosure

6.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Cloud hosting and infrastructure providers
• Payment processors and subscription management services
• Email delivery and customer communication platforms
• Analytics and performance monitoring tools
• Customer support services

These providers are contractually bound to use personal information only as necessary to provide services to us and in accordance with this Privacy Policy.

6.2 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your personal information.

6.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose information when we believe disclosure is necessary to protect our rights, prevent fraud, or ensure the safety of our users.

6.4 With Your Consent

We may share your information in other contexts with your consent.

7. International Data Transfers

Hotel’s Future operates globally, which means your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

When we transfer personal information from the EEA, UK, or Switzerland to countries not deemed to provide an adequate level of data protection, we use appropriate safeguards such as:

• Standard Contractual Clauses approved by the European Commission
• EU-US Data Privacy Framework or Swiss-US Privacy Framework certifications (when applicable)
• Binding corporate rules with our service providers (when available)

8. Cookies and Similar Technologies

8.1 Types of Cookies We Use

• Essential Cookies: Required for the operation of our platform, enabling functions like authentication, security, and saving preferences.
• Performance/Analytics Cookies: Help us understand how visitors interact with our platform by collecting anonymous information.
• Functionality Cookies: Allow us to remember choices you make and provide enhanced features.
• Targeting/Advertising Cookies: Used to deliver relevant advertisements and track campaign performance.

8.2 Cookie Management

You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. However, if you block certain cookies, you may not be able to use all features of our platform.

8.3 Do Not Track

Some browsers have “Do Not Track” features. Our platform does not currently respond to Do Not Track signals.

9. Your Rights and Choices

9.1 GDPR Rights

If you are in the EEA, UK, or Switzerland, you have the following rights regarding your personal information:

• Right of Access: Request a copy of your personal information.
• Right to Rectification: Correct inaccurate or complete incomplete information.
• Right to Erasure: Request deletion of your personal information in certain circumstances.
• Right to Restrict Processing: Request limitation of processing in certain circumstances.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or for direct marketing.
• Rights Related to Automated Decision-Making: Not be subject to decisions based solely on automated processing that produce legal effects.
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

9.2 California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale or sharing of personal information
• Right to non-discrimination for exercising these rights

9.3 How to Exercise Your Rights

To exercise your data protection rights, please email us at privacy@hotelsfuture.com or use the privacy controls in your account settings. We will respond to your request within the timeframe required by applicable law (generally 30 days under GDPR).

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of sensitive data including payment information
• Secure access controls and authentication protocols
• Regular security assessments and vulnerability testing
• Staff training on data protection practices
• Data processing agreements with third-party service providers
• Incident response procedures

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

11. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

• Account information: While your account is active plus 24 months after account closure
• Payment records: 10 years (for legal compliance with tax regulations)
• Learn&Earn program data: Duration of your membership plus 6 months
• Communication records: 2 years from the date of communication
• Usage data: In aggregated form for analytics purposes for up to 3 years

When we no longer need personal information, we securely delete or anonymize it.

12. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us at privacy@hotelsfuture.com, and we will take steps to delete such information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically.

For material changes, we will provide appropriate notice (such as email notification or a prominent notice on our platform) prior to the changes becoming effective.

14. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Hotel’s Future
Operated and managed by: Zdenek Kures
VAT Number:  CZ8912040841
Email: hello@hotelsfuture.com
Address: Zizkova 1129, 252 62, Horomerice, Czechia

You have the right to lodge a complaint with your local data protection authority if you believe our processing of your personal information violates applicable law.