Smart Distribution: Data-Driven Channel Management

$69,00

Description

Balance your channel mix, cut costs, and build guest loyalty with proven, real-world distribution strategies

Are high commissions and over-reliance on OTAs draining your profits? This course gives you the exact strategies top hotels use to balance their channel mix, lower costs, and win more loyal, direct guests. You’ll practice real-world channel management, analyze your true costs, and discover how to optimize every booking for maximum profit.

What you’ll practice (experiential learning simulations)

  • Make real-world channel management decisions and instantly see how your choices impact revenue, costs, and guest acquisition
  • Calculate the true cost and value of every channel including commissions, marketing spend, and guest retention, so you know where your profit really comes from
  • Evaluate the performance of OTAs, direct, and other channels using key metrics like bookings, ADR, and RevPAR
  • Experiment with shifting your channel mix to find the most profitable balance for your property
  • Analyze channel performance data to optimize your distribution strategy and stay ahead of the competition
  • Test direct booking tactics and measure their effect on profitability and guest loyalty
  • Receive instant, guided feedback to help you refine your channel management instincts and build a sustainable, profitable distribution plan

Additional information

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